Evaluating engagement: an Australian case study

Speaker submission
Submission by Carly Siebentritt
Organisation CSIRO Education
Presentation Evaluating engagement: an Australian case study

Each speaker will have 10 minutes to convey the story of their individual science communication challenge, the solution and most importantly the learnings from their experience.

What was your science communication challenge

Evaluating the science rock show ‘Ologism’ – an Unlocking Australia’s Potential grant recipient – without interfering or changing the audience’s performance experience. We explored multiple methods to evaluate the engagement and experience of audience members.

What was the solution

Our aim was to avoid offering participants a dull, white piece of A4 paper filled with questions about audience demographics. Five different evaluation methods were trialed. These ranged from paper surveys to observational data collection. The pros and cons of each method will be presented. Our evaluation data is a great start to enhancing Ologism’s understanding of their audience and the audience’s engagement with science.

What did you learn from the experience

It was great to confirm that useful information can still be collected even when the clipboard is left at home. Using more than one method has given us a better understanding of our audience (we think!) but did involve additional time, money and effort.

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Bronwyn Terrill
Bronwyn Terrill like.author.displayName like.author.displayName 2 Like

I'd really like to hear more about practical evaluation strategies and how methods from other disciplines can be applied to science communication.