STREAM 1: It’s a two way street: engaging ALL Australians in the sciences

Stream Moderator
Jenni Metcalfe
Director of Econnect Communication
Brains Trust
Dr Bruce Walker
CEO of the Centre of Appropriate Technology
Brains Trust
Dr Jen Skattebol
Research Fellow Social Policy Research Centre, UNSW

STREAM HOSTED ON THE 6th June
Workshop 1: 12.00pm – 1.30pm
Workshop 2: 2.30pm – 4.00pm

Considering Australia’s relatively small and geographically dispersed population, where are the significant gaps within science engagement in Australia and how can we ensure a more equitable system of two-way science communication irrespective of geography, ethnicity, age or social condition? In the future how will we communicate to and learn from under-served groups, such as those living in outer metropolitan, regional and remote areas; Indigenous communities; people for whom English is a second language; and people who are disabled or have limited mobility?

Participate in the Summit and leave a comment

56 comments
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Craig Cormick
Craig Cormick

The top impediments and solutions from yesterdays workshop. What do you think?

Stream one: It’s a Two-way Street: Engaging all Australia

Solutions to all impediments cover:

1.Community

- Increase understanding of communities

-Understand individual needs

-Gain credibility and trust

-- Undertake broad and local ‘engagement’ into better understanding communities’ needs, and trust factors.

2.Collaboration

-Find common ground

-building relationships

-- Provide best-practice models for collaboration and mechanisms to bring potential collaborators together.

3. Critical thinking

-Information overload prevents more critical thinking

-Not being able to sort the wheat from the chaff

-To think critically you need to have defined the problem in a way that people can understand

-- Establish mechanisms that allow for independent critical thinking as a quality check, and then promote them.

4. Culture

-Embed science into broader culture of the community

-Not just for smart elites

--- Provide best-practice models for collaboration and mechanisms to bring potential collaborators together.

5. Curriculum

-resdesign the curriculum to free it up for teachers to be more independent

-Provide support for teachers to do what they need to do.

-- Provide input to the Australian Science Curriculum to provide more flexibility for teachers to be more flexible in how they teach.

Jenni Metcalfe
Jenni Metcalfe

It’s a two-way street: engaging all Australians in the sciences

Written by Jenni Metcalfe, Bruce Walker and Jen Skattebol, 5 June 2013

Changing the question

If it is a two-way street then the other way to look at this question is: How do we engage the sciences and scientists with all Australians?

If I am a person living remote from the decision-making centres of Canberra, Sydney and Melbourne, and the convenience of urban services attempting to survive, and I am surrounded by poverty then I am unlikely to want to engage with science in the way most people think about it.

On the other hand, I do have a body of knowledge that keeps me alive, albeit in survival mode.I do have systems, techniques and strategies that are replicable and predictable, but they don’t work to the same rules of science – or do they?

With the relatively recent changes to the funding of science, which has led to the corporatisation of science outcomes and IP, the relationship between the scientist and their community has declined significantly since its noble beginnings.The rise of individualism, high end marketing and consumerism means many are satisfied in not knowing, understanding or interacting with the science – if it feels right then do it.We don’t need science.

The problem is not one of communication. Neither is it something that will be resolved by developing ever more sophisticated technological options or smart messages for those people who are going up the street rather than down the road, or even for those who are still on the dirt track headed towards the intersection with the bitumen.

Science engagement needs to be shaped around people, their community and specific need.How can science help resolve their concerns and be demonstrated very practically to them?At that point then people will directly engage.

Where do we need to get to?

Engaging all Australians in science requires going beyond one-way communication from scientists to a passive audience, which is usually referred to as the ‘general public’.The audiences for these one-way communication activities are also usually the ‘converted’; those already interested and involved in science.

The biggest change that needs to be made is for scientists and science communicators to let go of some of their power and participate with specific groups (e.g. policy makers, business leaders, farmers, Aboriginal communities, etc) to jointly work with the communities to define and solve the problems that confront them.

This is about letting go of hierarchies of scientific information that elevate disciplinary methods above pedagogies that capture the popular imagination. Children and young people from communities that are educationally disadvantaged perceive early on that science is not for them. They disengage from science education that too often focuses on disciplinary methods and lacks the pedagogical creativity that explores the fantastic, the quirky and phenomena that defies our expectations. They turn away from science education that fails to connect to the everyday issues and struggles faced by communities

We need to respectfully work with communities to pull apart those responses and beliefs that are not based on evidence, remembering that fear and hysteria can be communicated much more easily than logic and reason.

And once we have worked with a community to correctly (in their mind) define problems and identify solutions built around good science and evidence, we need to work with the community to present scientific results in ways that engage those who may be low in scientific literacy.

This sort of engagement will be much more likely to lead to behaviour or policy changes. It will also increase the ability of people to critically review science and science communication and its place in Australia’s culture.

Making it happen

For this to happen, there needs to be greater resources available that allow experimental activities with a high risk of failure. How can you inspire without the possibility of failure?

There needs to be an investment in getting scientists back to the grass roots to rebuild the social contract with their community. If you can’t trust the message or the messenger then there is little positive communication.The authority of the communicator should be grounded / linked to the community’s experience otherwise the legitimacy of the message is diminished

We need to recognise that all knowledge, including Indigenous knowledge, is valuable. We should also recognise that some of this knowledge may not be as effective today in transitioning between different economic and geographic settings as it was in the past.Many of the situations being faced by remote Australians are new to all.Prior knowledge may be useful but new knowledge arises from joint enquiry.

We need to accept that controversy creates energy and excitement and should be embraced rather than avoided.

Australia needs to be proud of its science communicators, and needs to showcase, promote and award successful examples of community engagement with science.

This suggests there is a much more complex skill set required in scientific leaders – community development and participatory research skills are very different from most traditional science based skills.

These skills need to begin with science education in primary school which is traditionally content driven rather than process oriented.

In addition to science communicators we need science interpreters in communities. People who can interpret every day need in scientific terms and present that to the community in terms they can appreciate, value and act on.

Craig Cormick
Craig Cormick

Okay, a very BIG question for all panel streams - are we too distracted by the word 'Science'? Is Science our obsession - and should we rather be talking less about the Process and more about the Endgame, such as:

- Environmental sustainability

- Productive industries

- Better health services

- More informed citizens

- Being healthier, wealthier and wiser etc etc etc?

Vicki Martin
Vicki Martin

Also, has there been much of a discussion around getting a clear definition of 'engagement' in the field of science communication? What do we really mean by it? And how on earth do we measure it so that we know when we're successful? I know other fields are also grappling with a clear definition. It seems to be the latest catchcry in some areas.


Craig Cormick
Craig Cormick

What if we stopped thinking about, or saying, The General Public, and accepted that there were many different publics out there - some of whom are really interested in science, and some of who are only sometimes interested in it, and some who fall asleep when you say the word? And some are only engaged when the topic is of personal interest to them, and some only trust friends and family to tell them about whether a new development is good or worrysome, and some are just too busy trying to get on with their lives to even spare a thought for science and technology issues much?  And when we've done that - have a look at the audience of most science and technology engagement or communication exercises and ask yourself - which part/s of the diverse Australian publics have you actually reached?  I believe we do an awful lot of talking to the already converted and not talking to the others. What do you think?

samaskin
samaskin

I think it not only comes down to who, where and how, but WHAT. Too often when trying to communicate science of any discipline to the wider public, the message falls on deaf ears and glazed eyes because the scientists don't know how their information is received; what is understood and what isn't. There needs to be education for the educators that is prominent and emphasized to make sure that the language and delivery/presentation is received in an understandable way. The opinion, bias and potential misleading information presented by the media needs to be controlled. It's not necessarily the media's fault, rather again, the inability of the expert to communicate the correct emphasis and message to the media.

FizzicsVC
FizzicsVC

I'd be interested in partnered programmes with schools/libraries/galleries etc that have VC capability. Programmes can be extended beyond with good satellite coverage.

bizatron
bizatron

No Smartphones, no twitter, slow desktop internet. That's how the 'country' is. By putting so much effort into online comms, are we missing our target and just preaching to the converted and the priviledged?

jazz_vibes
jazz_vibes

Engaging all australians in good science should start at the top with more prominent scientific advisors for parliment, following the UK model.

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  1. [...] It’s a two way street Engaging ALL Australians in the sciences  [...]

  2. [...] Have you been to one of these events, or helped organise one? Add your two cents by joining in conversations at the BIG Science Communication Summit stream ‘Engaging ALL Australian in the sciences’ in person or online! [...]

  3. [...] to attend.  I was encouraged to see two streams which were right up my alley … “IT’S A TWO WAY STREET – Engaging ALL Australians in the sciences” and “PARTICIPATIVE SCIENCE – Encouraging [...]

  4. [...] Have you been to one of these events, or helped organise one? Add your two cents by joining in conversations at the BIG Science Communication Summit stream ‘Engaging ALL Australian in the sciences’ in person or online! [...]

  5. [...] After working at events like ScienceRewired, and looking at the efforts of science communication groups across the country (like Inspiring Australia, which supported by the Government) - perhaps Australia is in a better position than the US when it comes to looking critically at what works. While I know that the “deficit model” isn’t the way, I still need to be a diligent student of this particular subject and focus on not wasting my efforts, such as reviewing my goals on a regular basis. [...]